Hoodia (Hoodia gordonii) is a slender column cactus-like succulent that is found in the Kalahari Desert of South Africa. The native people of the Kalahari Desert (Xhomani San bushmen) have used Hoodia for hundreds, if not thousands of years, for its special properties. The Hoodia sourced specifically for the NaturalMax brand provides a high quality, potent ingredient directly from South Africa.
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