For centuries people have used Magnetic Power to encourage good health and a sense of well being. Now your hair and scalp will benefit too! Natures powerful magnetic material, Magnetite, is blended into this product in our Magnetic Structuring tanks(PAT. pENDING)to infuse millions of micromagnets with special cleaners and coditioning agents. The Cleansing Magnets cling to the oils andresidues foun on your hair and scalp to easily , completely wash them away. The Conditioning Magnets bind to your hair to add shine, fullness and manageability. You will love the way your hair feels. Safe gentle and effective for all hair colors (including blonde and gray) . Perfect for color treated hair.