If you regularly use this extraordinary toothpaste, stop reading and keep on brushing. First kiss? Welcome! Our mission: to bring you the most pure & natural products possible. Products that are wildly effective, priced fairly and made with a healthy respect for our ever more fragile planet. We work to achieve these lofty goals with a (wide white) smile. T hanks for trying our toothpaste. To all our devoted "kissers" (who kept reading anyway) thanks so much for your continued support, your encouragement & those great product ideas. Keep smiling... Chief Brushers/Founders
No animal ingredients or animal testing. No artificial colors, flavors, sweeteners. Contains no SLS.