Indulge your body... Let your senses come alive. Relax and feel the difference... Enjoy Pure & Basic's Natural Bath & Body Washes - each successfully combining ten botanical extracts including Japanese Green Tea for cleansing and soothing the body while natural Alpha Hydroxy Acids work to gently exfoliate and moisturize your skin.
- 10 Moisturizing Botanicals
- Alpha Hydroxy Acids
- With Certified Organic Ingredients
Bath and Body Products
Offering simple and basic personal care products, with everything you want: green tea and white tea extracts, alpha-hydroxy acids and botanicals, in delightful and unique scents, and nothing you don't - free of sulfates and other ingredients you wouldn't want for yourself or your family members!
About Pure & Basic
Pure & Basic is proud of their entire family of natural personal care products - all formulated in the Pure & Basic tradition of the finest, natural ingredients and developed cruelty-free. For nearly 30 years, Pure & Basic has been the product of choice for health conscious consumers.
All Pure & Basic products are made with the highest quality ingredients, essential oils, and botanical extracts. They are dedicated to continuing their tradition of making top quality products and are proud to be one of the leading producers of products with uniquely effective natural ingredients.
- High Performance, High Quality Products
- Natural Biodegradable Ingredients
- Sulfate Free Surfactants
- No Animal Testing
- Packaged in Recyclable Containers
- No Bactericides
- No FDC colorants
- Unique Fragrance containing essential oils
Pure & Basic's Values
Pure & Basic Products are committed to maintaining high standards of social and environmental ethics. They believe in doing business with honesty and integrity. This means using their ethical principles to fully disclose the way they do business, setting themselves and their business partners clear standards of practice. It also involves engaging the consumer behind their business aims, and measuring their performance and their intent to improve within the overall context of their business strategy.
They understand the future of their business depends on delivering increasing value and quality to their customers. At Pure & Basic, they want to establish their products as the most recognized and respected natural personal care brand in the health and beauty market.
Pure & Basic's Mission
Pure & Basic Products was created to develop high-quality natural personal care products of usefulness and value; and to be an example of how corporations can be a tool for positive social change. They pledge to conduct their business in an environmentally aware manner emphasizing re-use and recycling, and the use of natural base ingredients.
The following guiding principles will help us measure the appropriateness of their decisions:
- Contribute positively to their communities and their environment.
- A commitment to providing legendary customer service.
- Apply the highest standards of excellence to their products.
- Provide a great work environment and treat each other with respect and dignity.
- Embrace diversity as an essential component in the way they do business.
Pure & Basic Products
Many products on the market today claim to be "natural." But what is natural? Most people have a common-sense definition of what it is or should be. The definition of "Natural" is important. It sets apart socially responsible companies from the rest. Synthetic ingredients can be toxic, but are usually more cost effective than natural ingredients giving the mass-marketed corporations a competitive advantage. The big companies know that the natural product market is growing by 25% every year and consumers are demanding products that are healthier and better for the environment. These big corporations have jumped on the "natural" bandwagon and are using their marketing machines to take advantage of this demand. Having a loose definition of natural is just what they want. Take a look at the supermarket shelves and you will see the multitude of "natural" claims. Their definition of natural includes manipulated and chemically altered ingredients. To them "natural" is just another marketing gimmick, not a way of life. With all of the inappropriate claims out there, it's hard to get consumers to realize Pure & Basic products are really natural.
With so many products on the market claiming to be natural and so few government resources to enforce misleading claims, it is up to consumers to identify what is truly natural. Consumers should carefully read product labels including ingredient lists and then vote for their definition of natural with their buying power!
Some ingredients in mass-marketed personal care products have even been proven harmful to human health and can cause severe skin irritation in some people. Some companies will include a trace of truly natural ingredients in a product with some of the harmful ingredients and claim the product is natural. This is very unfortunate and clearly misleading!
What natural means at Pure & Basic. It means no artificial colors or fragrances and no animal testing. Natural is about better choices and the responsibility inherent in those choices: organic before pesticides; botanicals before artificial colors or fragrances; vegetable-based before animal-based; and reusable before disposable. Natural is about socially responsible business, looking at how they source, formulate and package and reuse or safely dispose of what's left. It's about the relationship between producer and consumer and the planet that they share.