Dr. Fresh Firefly Ecofly Toothbrush Musical Timer Green is invented by a dad and his young daughter, FireFly flashing toothbrush encourages kids to brush more thoroughly than regular toothbrushes.

Ecofly includes a 60 second rap tune that helps inspire kids to be eco-conscious by saving water while encouraging good brushing habits.  EcoFly helps kids smiles stay healthy and the planet a little greener.

The Firefly family makes "going green" an everyday learning experience with the EcoFly toothbrush because it is made from 100% biodegradable plastic.  Kids can help save thousands of gallons of water each year by simply turning off the water while they brush.

Discover How to Get Your Child to Brush
Teaching your child to brush properly is an extremely important task that will help prevent cavities and tooth decay. A daily brushing routine when kids get used to the clean mouth feeling can lead to a lifetime of good oral habits. Most kids spend less than a minute brushing their teeth. Dentists recommend that kids should brush for 2 minutes in order to clean their teeth thoroughly enough to prevent tooth decay. That is why the Firefly toothbrush was invented. The light flashes for 60 seconds, which lets kids know how long to brush each row, top and bottom.

Dr. Fresh is the creator of the FireFly® toothbrush, the number one selling kids' toothbrush in the country. They are privileged to say their flagship product has helped children to develop excellent lifelong oral care habits, and proud that we can also help reverse the childhood cavity epidemic in our country.

Their products are always built on an ongoing dialogue with kids and families, and that is why we pride ourselves on being an "idea factory," not just a manufacturer of oral care products. Three years ago, they established their annual "Be A Dental Inventor" contest for elementary school children. The contest has become a much anticipated element of February's National Children's Dental Health Month, and the entries are an ongoing source of inspiration for us. When a child's imagination is fired, the world is a richer place. And they remind ourselves of that every day by keeping the fantastic toothbrush drawings they receive on the walls at their headquarters.