Japanese legend tells of a servant named Gen Mai who created this tea after rice fell from his pocket into a samurai's pot. The result was a nutty flavor that enriched the lively clean taste of Sencha, a traditional Japanese green tea. Picked in the spring, its needle-like leaves are rolled, flattened and steamed then blended with toasted rice to create a savory brew. With a bright yellow hue and robust aroma, Gen Mai Cha is a hearty and popular tea commonly served at meals, as it cleanses the palate.
Numi inspires well-being of mind, body and spirit through the simple art of tea. The company is rooted in the principle of creating a healthful product that nurtures people and honors the planet. In all of their company initiatives, they strive to foster a healthy, thriving global community while bringing you the purest, best-tasting organic tea.
Numi is a leading brand purchaser of Fair Trade Certified teas, with more than half of their blends (and 80% of the raw ingredients we purchase) bearing the Fair Trade Certified label. Fair Trade guarantees farm workers are paid a minimum fair wage for their labor and empowers them to lift themselves out of poverty by investing in their farms and communities. At these gardens, the worker community votes democratically on how Fair Trade premiums are used to invest in education, health, protecting the environment, and developing the business skills necessary to compete in the global marketplace. Some programs include: new roads, cooking stoves, mosquito nets, new schools, college scholarships, enhanced maternity benefits, onsite medical staff and life insurance.
Through thoughtful choices, Numi is committed to reducing our impact on the planet. By using organic teas in the tea bags, eco-responsible packaging and partnering with green partners to offset carbon emissions, they try and do their best through the supply chain to minimize waste.