Have your way with your gray, light your white. Perfectly Platinum Colorflage Shampoo elicits platinum shades to the surface as it conditions and treats hair to a silky shine.
- Embellish Platinums with an exotic white berry blend for lasting multi-dimensional radiance
Protect while revealing the depth of the most natural grays to the whitest blondes
With an exclusive antioxidant-powered UV fade-resistant system
Organic hair care
PurePremium Technology blends the purest ingredients with advance applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.
Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and intergrity
Condition: Nourishing, antioxidant-powered conditioners shields against color wash-out
Defend: Exclusive sealants smooth frizz and static while also defending hair against thermal damage
Renew: Enriched color-lockers rebuild strength in rough, porous hair to make hair 'new'