bobble is a stylish, reusable bottle that filters water as you drink, using an ingenious replaceable carbon filter. when water passes through the filter, the carbon removes chlorine and organic contaminants. bobble is intended for municipal tap water making water better, with every sip. It is a beautiful, sleek alternative to single-serve plastic water bottles, which harm the earth (and your wallet). every filter equates to 300 single-serve bottles. after a year, you’ve removed thousands of bottles from the environment, simply by filtering the water from your tap. bobble is free of BPA, Phthalates and PVC. and it is guilt-free as well. enjoy!
bobble has an activated carbon filter which has a slight electro-positive charge, making it attractive to chemicals and impurities. As the water passes over the positively charged carbon surface, the negative ions of the contaminants are drawn to the surface of the carbon granules.
Carbon filters require very little maintenance, and are perhaps the most powerful chemical absorbents known to man. bobble's carbon-based filter removes organic contaminants from regular municipal tap water and meets or exceeds NSF International Standard 42 for chlorine, taste and odor reduction.
For best results we recommend changing your filter after 2 months or 40 gallons/150 litres. Filter for use with bobble only.
Do not use where water is microbiologically unsafe or of unknown quality.
In 2008 founders Richard and Stephanie Smiedt were developing products in Asia when they passed by an open field piled high with factory waste. The scale was massive, breathtaking (quite literally). The field was a graphic illustration of the often-invisible impact of production and consumption. Richard and Stephanie felt compelled to move in a different direction.
They turned their attention towards single-serve plastic water bottles. If those bottles were exacting a murderous toll on the environment, they would simply need to reinvent them. They had seen consumer willingness to replace plastic bags in the checkout line and felt confident consumers would do the same with water bottles. The invention of bobble’s portable filter was a signature milestone; the filter makes bobble possible, and distinguishes it from the cluttered field of water bottles. With bobble, consumers could make their own visible statement about their belief in functional, ecologically pure business practices. In doing so they can enjoy the experience of healthy, single-serve water, minus the financial and environmental cost.
The mere fact of bottled water is itself a funny thing. Clean, serviceable tap water flows directly into the majority of the world’s homes in industrialized nations. While of varying quality, it is free and widely available. Yet this resource goes largely untapped. For many, municipal tap water is considered second-rate, a drink of last resort. Even in a city like New York, famed for the quality of its tap water, single-serve bottled water is wildly popular. Each brand proclaims the alleged purity of its source: mythical mountain streams, hidden lakes, tropical isles in the Pacific, Alpine glaciers. The concept sells. One estimate suggests that the world consumes more than 200 billion single-serve bottles of water per year.
Yet stroll through the streets, sidewalks and landfills in and around New York and you’ll see the impact of that popularity. The same is true in Paris, in London, in Sao Paolo, in Tokyo and nearly every region worldwide. These water bottles strangle our sea life and litter our sidewalks.
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