Talk about indulgence! Our Gold line features all the good stuff from Original, plus an added layer of decadence. These taste so great, you may not believe they're healthy snacks – but they are! These 40-30-30 nutrition bars contain vitamins A, C & E, plus tons of hunger-stopping protein, so there's no need to feel guilty about this healthy indulgence.
40-30-30 Nutrition Principle for Lasting Energy:
Balance Bars are crafted to provide long-lasting, balanced energy, not to create a sugar rush followed by a crash that leaves you napping at your desk. In order to keep you going, our bars follow the 40-30-30 nutrition principle – a proven formula developed by scientists to help stabilize your blood sugar levels. This principle represents the caloric ratio your body needs to enjoy lasting balanced energy and satisfy hunger for longer:
- 40% of calories come from carbohydrates - specially blended with our unique protein blend and dietary fat to help promote a slow glycemic response and sustain your energy levels.
- 30% of calories come from quality protein - a combination of whey, milk and soy protein for muscle recovery.
- 30% of calories come from dietary fat - a concentrated source of energy and source of essential fatty acids.
Meet Balance Bar
Balance Bar was one of the originators of energy bars and the nutrition bar category. Founded in 1992 by a group of sports enthusiasts, scientists and people with a passion for life in Santa Barbara, CA, Balance Bar continues to be run by people with the same passion and mission today that started it all. Rooted in a winning formula for balanced nutrition with the 40-30-30 nutrition principle to provide long-lasting energy, Balance Bar has since added several flavors, styles and formats of energy bars to make nutrition easy and delicious for everyone.
As a small company, we've never lost sight of our original purpose: to help create balance. That foundation is where it all began and it's where we got our name – it means something to us. We live to enjoy life and all it has to offer, but know that maintaining a healthy lifestyle can help us do more. We hope you join us on the journey!